Choosing Between Webflow and Squarespace

May 10, 2021

Squarespace and Webflow are both popular website builders that allow you to create and design your own website without any programming knowledge. But which one is better for SEO?


Webflow and Squarespace are two of the most popular website builders on the market. Both platforms offer a wide range of features and allow users to create professional-looking websites without any programming knowledge. So, which one is right for you?


SEO, or search engine optimization, is the practice of optimizing a website for Google and other search engines. When done correctly, SEO can help a website rank higher in search results, which means more people will see it and potentially visit. We could go on and on about alllll the details about SEO, but if you're like most of us - stressing about SEO is frustrating. We are here to hopefully save you a headache or two.


First, let's do a super-fast overview of both Webflow and Squarespace in terms of functionality.


Webflow offers a wide variety of templates and themes that you can use to get started quickly, or you can create your own designs from scratch. You can also add custom animations and interactions to your pages, and there are tons of integrations with other services like Google Maps, Mailchimp, and more. Webflow is a fairly new platform that was launched in 2013 and it has gained a lot of popularity due to its user-friendly interface and wide range of features.


Squarespace has been around since 2004 and is also very popular. It has a more basic set of features than Webflow, but Squarespace is a web development platform that allows users to create and manage their own websites. It offers users several templates to choose from, as well as a drag-and-drop editor to help them design their websites. Squarespace also provides users with hosted domains, online stores, and marketing tools to help them promote their websites. In addition, Squarespace offers a variety of features to users, including custom domain names, eCommerce, analytics, and password protection.


Granted, we have some major bias here, but we are huge fans of using Webflow for a reason. First and foremost, it allows us at Stonefox Creative to quickly design and develop truly custom and bespoke websites for our clients. It produces very high-quality websites that look great on all devices and we know we can continuously count on lightning-fast speeds on our sites. Additionally, Webflow makes it easy to keep your website updated and maintained without having to learn any coding languages. Webflow also has a built-in CMS, which makes it easy to manage your website’s content. You can also use Webflow to create landing pages, e-commerce stores, and even blogs.


Beyond beautiful design, we work to ensure your website works behind the scenes to grow your business and clientele. Let’s take a look at some of the features that make Webflow great for SEO. Webflow offers:

1. Customizable titles, meta descriptions, and header tags

2. A built-in sitemap generator

3. Automatic optimization of images


Although Squarespace does create professional-looking websites, there are some major SEO drawbacks to using Squarespace for your website. This means that businesses that use Squarespace to build their websites may have a harder time ranking in Google search results than those who use other website builders.

There are a few things you can do to help optimize your Squarespace site for SEO:

1. Use keyword-rich titles and descriptions for your pages and posts.

2. Add keywords to your site’s title tag and meta description.

3. Connect your site to Google Search Console

The benefits of SEO are many. A high ranking on Google can result in more website visitors, which can lead to increased revenue and brand awareness. SEO also helps to build trust and credibility with potential customers. To achieve these benefits, however, businesses must implement a comprehensive SEO strategy that includes keyword research, on-page optimization, and link building.


Choosing the right SEO platform can be tough. There are a lot of options available, and each one has its strengths and weaknesses. Although there are so many factors that can go Into SEO (heck, there are entire careers focused on SEO and analytics), we hope this helps you decide which platform is right for you so you can ensure your business is properly positioned online.


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